Understand and engage your customers by sending them personalized, timely communications.
Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world. When you send through the SMS or voice channels, your messages can be sent from local phone numbers in the recipient’s country or region.
With rich analytics, easy-to-use engagement management tools, and multiple engagement channels, Amazon Pinpoint helps you easily reach the right customer with the right message. Combine proprietary data, third-party data, and real-time data in one place for a holistic view of your customers. Use that deep understanding to create tailored audience segments, and then send those segments contextually relevant, personalized messages through the channel they prefer.
Amazon Pinpoint provides you with real-time data so that you can quickly provide your customers with a better engagement experience. Real-time data enables the Pinpoint API to deliver on-demand messages. This is especially useful in situations where you have to provide customers with information immediately–for example, when you send a new passcode to sign in to your app, or when you send a security alert for a customer’s account. Real-time data also allows you to create dynamic audience segments based on your customer’s most recent behavior or preferences.
You can integrate Amazon Pinpoint with other AWS services to create a solution that meets your unique needs. Use Amazon Personalize and Amazon Comprehend to generate proactive customer insights, and then send that information to Amazon Pinpoint to deliver smarter messages to your customers. Or use Amazon QuickSight to create custom visualizations that combine your Amazon Pinpoint engagement metrics with data from external systems. These are just a few examples of many possibilities to create delightful, data-driven experiences for your customers with AWS and Amazon Pinpoint.
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Your customer. B2B or B2C. Doesn’t matter. They’ve been forever altered by digital. They want—no. They expect everything faster. And better and cheaper. And more likely than ever to jump ship to get it. Getting and keeping them anchored means extracting insights from every experience. Every touch point.
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